2017
Established
Your partner in UAE retail supply
NOWA General Trading LLC is a Dubai-based FMCG wholesale distributor and import-export trading company. We supply supermarkets, groceries and restaurants across all seven emirates on our own delivery fleet, and we source and export consolidated FMCG shipments from Dubai to wholesale buyers across the Gulf and East Africa.
Who we are
NOWA General Trading LLC is a UAE-incorporated, Dubai-based wholesale distribution and general trading company. As a local wholesale supplier, we deliver fast-moving consumer goods — food, beverages, homecare and cosmetics — to retailers across the UAE, from neighbourhood groceries to supermarkets and restaurants. As an import-export trading company, we also source FMCG from manufacturers across Asia and consolidate export shipments out of Dubai for wholesale buyers in the Gulf and East Africa.
Since our founding in 2017, we've grown into a trusted FMCG wholesaler in the UAE by doing the basics exceptionally well: a wide product range under one roof, competitive wholesale prices, and our own delivery fleet reaching Dubai, Abu Dhabi, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah within 24 hours. On the export side, we source own-brand and principal FMCG lines directly from China, India, Singapore, Malaysia, Indonesia and Turkey, then ship consolidated export orders from our Dubai warehouse to buyers in Saudi Arabia, Qatar, Tanzania and other growing markets — so quality stays high and margins stay healthy on both sides of the business.
What we do →
Where we deliver
Our own fleet leaves Ras Al Khor daily. Select an emirate to see how we serve it.
Home base. Warehouse and delivery hub at Ras Al Khor Industrial Area 1, plus our cash & carry outlet at the Al Ras wholesale market in Deira.
Click any pin on the map
Our capabilities
Whether you're a UAE retailer looking for a reliable local FMCG supplier, or an overseas buyer looking to import wholesale FMCG from Dubai, NOWA covers every step: sourcing, direct imports, wholesale distribution, and export consolidation.
FMCG, food, homecare and cosmetics delivered wholesale to supermarkets, groceries and restaurants across all seven emirates of the UAE — on our own fleet, within 24 hours.
Our wholesale outlet at Al Ras, Deira, where retailers source a wide range of consumer goods under one roof at genuine wholesale prices.
Own-brand and principal FMCG lines imported directly from China, India, Singapore, Malaysia, Indonesia and Turkey, giving UAE retailers and export buyers quality products at competitive, margin-friendly prices.
Import & export
NOWA doesn't only sell what others import. As an FMCG import-export trading company based in Dubai, we bring our own containers in from Asia and consolidate outbound export shipments for wholesale buyers beyond the UAE — with sourcing, storage and freight handled from one desk. Import enquiries and export enquiries are both welcome.
We source and import our own lines rather than buying them locally, so the cost that reaches your shelf hasn't passed through three hands first.
Dubai is a natural staging post. Buyers in the Gulf and East Africa use us to consolidate mixed FMCG loads from one supplier instead of chasing a dozen.
We import from Asia and re-export out of Dubai. Select a market on the map to see how it connects to us.
Click a market on the map
How a shipment moves
Supplier identified and specification agreed at origin.
Order placed, pack and label detail confirmed before shipment.
Sea freight booked and containers moved to Jebel Ali.
Customs clearance and import documentation handled in Dubai.
Goods racked at Ras Al Khor and released into stock.
Out on our fleet across the UAE, or consolidated for export.
Our range
A 360° wholesale range across the categories that move fastest off the shelf — sourced from leading principal suppliers and our own direct imports.
Browse the full product catalogue → Nearly 2,000 lines with photos and pack sizes — pick what you need and request prices in one go.
Packaged foods, pantry staples and beverages for supermarkets, groceries and restaurants.
Laundry, tissue, kitchen and everyday household essentials that retailers reorder week after week.
Skincare, haircare and personal care lines ready for the shelf, in retail-friendly pack sizes.
Detergents, disinfectants and cleaning supplies in both consumer and bulk packs.
Chocolates, biscuits and impulse lines that drive volume at the till.
Products we import directly from China and South Korea — quality lines priced for healthier margins.
Partner brands
The names that move fastest off our shelves — part of a range of 5,000+ lines across FMCG, food, homecare and cosmetics.
Full range available in the product catalogue →
Warehouse & fleet
Our 20,000 sq ft Ras Al Khor distribution centre holds the range in racked, labelled rows so orders are picked accurately and dispatched the same day. Deliveries run on NOWA's own vehicles — no third-party hand-offs, no missing cartons, no waiting on someone else's schedule.
Why NOWA
One accountable supplier handling range, pricing and delivery — so you spend less time chasing stock and more time selling it.
Thousands of SKUs across FMCG, homecare and cosmetics, so you source everything you need from a single supplier.
Lines imported directly from China and South Korea, giving you quality products at competitive wholesale prices.
Orders delivered to your store within 24 hours on our own fleet — no third-party delays or hand-offs.
A distribution network that reaches every emirate of the UAE, from Dubai to the Northern Emirates.
Supermarkets, groceries and restaurants supplied to their full 360° requirements by a customer-focused team.
Sourced from leading principal suppliers and direct imports to keep your cost price — and your margins — strong.
Customer voices
Three slots ready for real quotes from your customers — a grocery owner, a supermarket buyer and a restaurant supplier would cover the range well.
[Placeholder] A short quote from a neighbourhood grocery owner about range and delivery reliability goes here.
[Placeholder] A supermarket buyer's quote about pricing, assortment and how quickly reorders arrive goes here.
[Placeholder] A restaurant or catering customer's quote about pack sizes and consistent supply goes here.
Open an account
Tell us about your store and what you'd like to stock. Our team will get back to you with pricing and set up your wholesale account.