Trusted wholesale supply
NOWA General Trading LLC is a Dubai-based wholesale distributor of FMCG, food, homecare, and cosmetics — supplying supermarkets, groceries, and restaurants across all seven emirates, with our own fleet and delivery within 24 hours.
Who we are
NOWA General Trading LLC is a UAE-incorporated, Dubai-based wholesale distribution company. We supply fast-moving consumer goods — food, beverages, homecare, and cosmetics — to retailers across the country, from neighbourhood groceries to supermarkets and restaurants.
Since our humble beginning in 2017, we've grown into a challenger brand in UAE wholesale by doing the basics exceptionally well: a wide product range under one roof, competitive prices, and our own delivery fleet reaching all seven emirates within 24 hours. We source from leading principal suppliers and import our own lines directly from China and South Korea, so quality stays high and your margins stay healthy.
Our business
From sourcing and direct imports to the wholesale counter and last-mile delivery, NOWA covers every step a retailer needs to keep stock moving.
FMCG, food, homecare, and cosmetics delivered to supermarkets, groceries, and restaurants across all seven emirates — on our own fleet, within 24 hours.
Our wholesale outlet at Al Ras, Deira, where retailers source a wide range of consumer goods under one roof at genuine wholesale prices.
Own-brand lines imported directly from China and South Korea, giving retailers quality products at competitive, margin-friendly prices.
Reliable supply for restaurants, hotels, and caterers — matched to the volumes, pack sizes, and turnaround their kitchens depend on.
NOWA at a glance
Our range
A 360° wholesale range across the categories that move fastest off the shelf — sourced from leading principal suppliers and our own direct imports.
Packaged foods, pantry staples, and beverages for supermarkets, groceries, and restaurants.
Laundry, tissue, kitchen, and everyday household essentials that retailers reorder week after week.
Skincare, haircare, and personal care lines ready for the shelf, in retail-friendly pack sizes.
Detergents, disinfectants, and cleaning supplies in both consumer and bulk packs.
Chocolates, biscuits, and impulse lines that drive volume at the till.
Products we import directly from China and South Korea — quality lines priced for healthier margins.
Why NOWA
One accountable supplier handling range, pricing, and delivery — so you spend less time chasing stock and more time selling it.
Thousands of SKUs across FMCG, homecare, and cosmetics, so you source everything you need from a single supplier.
Lines imported directly from China and South Korea, giving you quality products at competitive wholesale prices.
Orders delivered to your store within 24 hours on our own fleet — no third-party delays or hand-offs.
A distribution network that reaches every emirate of the UAE, from Dubai to the Northern Emirates.
Supermarkets, groceries, and restaurants supplied to their full 360° requirements by a customer-focused team.
Sourced from leading principal suppliers and direct imports to keep your cost price — and your margins — strong.
Open an account
Tell us about your store and what you'd like to stock. Our team will get back to you with pricing and set up your wholesale account.
